Sherlock, an Internet of Things (IoT), bicycle security startup based in Turin, Italy, has signed a deal with Orange Business Services to support its global business with IoT connectivity and a management portal over the next three years.
Sherlock will use Orange embedded SIM cards in its invisible IoT anti-theft solution for bicycles, which is currently being rolled out in Europe and North America. The aftermarket solution incorporates a small anti-theft device, which is designed to be hidden into the handlebars of any bicycle, and a mobile app. The device integrates a GPS module for localization, a GPRS module for Internet connectivity and low-energy Bluetooth. It comes with two years of network connectivity included in the purchase price.
Once installed, the device is virtually impossible for a thief to detect and does not alter the design of the bike. It also works as a unique identifier for the bicycle thanks to its “bike passport”. This digital document was designed by working closely with the Turin City Police and contains all the elements needed to prove ownership of the bike.
When the device is activated via Bluetooth, the owner receives a real-time notification on their smartphone should the bike be moved or tampered with. They can also track the location of the bike at any time, and provide the authorities temporary access to the information via a unique tracking code.
Robust, reliable connectivity
The anti-theft devices are sold direct to consumers who activate them with the mobile app for quick and easy installation on their bikes. The Orange SIM cards are installed in the devices at the production stage and tested before shipping. The worldwide connectivity provided by Orange means that the security device works out-of-the-box, roaming different networks for a suitable connection.
“The idea of Sherlock was born after experiencing bike theft first-hand. Sherlock establishes a direct connection between the bicycle and its owner, giving the bicycle a voice to shout for help. Orange Business Services will help us provide cyclists with the peace of mind they deserve thanks to its robust, reliable connectivity, which is available seamlessly worldwide,” says Pierluigi Freni, CEO at Sherlock.
“In recent years, cycling has boomed in popularity, and this has led to growth in the premium bike market. Cars have had anti-theft devices for many years, but until now, the bike industry was lagging behind. With Sherlock, cyclists no longer need to worry about having an expensive bike stolen. The Orange collaboration with Sherlock proves how digital transformation can be a disruptive force, creating new services that respond to people’s changing needs and expectations,” Fabrice de Windt, senior vice president, Europe, at Orange Business Services.
Sherlock Srl is an Italian startup sustained by i3P incubator in Italy and SETsquared incubator in UK. Sherlock is participated by Viasat Group, an European excellence in satellite security systems, present in more than 50 countries, that integrates the most modern telematic technologies with IoT infrastructure.
Sherlock is 100% made in Italy and aims to defeat the fear of theft by helping users to keep safe the things they care more about. Sherlock points on the miniaturization of electronic components, which application can lead to the realization of an entirely new IoT product family.
About Orange Business Services
Orange Business Services, the B2B branch of the Orange Group, and its 21,000 employees, is focused on supporting the digital transformation of multinational enterprises and French SMEs across five continents. Orange Business Services is not only an infrastructure operator, but also a technology integrator and a value-added service provider. It offers companies digital solutions that help foster collaboration within their teams (collaborative workspaces and mobile workspaces), better serve their customers (enriched customer relations and business innovation), and support their projects (enriched connectivity, flexible IT and cyberdefense). The integrated technologies that Orange Business Services offer range from Software Defined Networks (SDN/NFV), Big Data and IoT, to cloud computing, unified communications and collaboration, as well as cybersecurity. Orange Business Services customers include over 3,000 renowned multinational corporations at an international level and over two million professionals, companies and local communities in France.
Orange is one of the world’s leading telecommunications operators with annual sales of 40.9 billion euros in 2016 and 269 million customers worldwide at 30 June 2017. Orange is listed on Euronext Paris (symbol ORA) and on the New York Stock Exchange (symbol ORAN).
Orange and any other Orange product or service names included in this material are trademarks of Orange or Orange Brand Services Limited.